Google Analytics 4 (GA4)
Audit Service
Data You Can Count On. Decisions You Can Trust.
- Do your reports feel off, incomplete, or just confusing?
- Do you trust the data in your GA4 reports?
- Are you seeing ‘(not set)’ or “Unassigned” too often in your reports?
- Are your conversions firing correctly — or at all?
Automated tools don’t know your business.
We do.
Most GA4 audit tools give you a templated report based on what their algorithm can see — and leave it at that. We go beyond the surface. Our team digs into your unique setup, listens to your goals, and tailors every recommendation so it’s relevant, actionable, and aligned with what you care about.
Our Process
01
Discovery & Access
We start by understanding your business goals and how you use GA4 today. Then we get access to your GA4 property (and GTM, if applicable) so we can dig into the setup.
02
Comprehensive Audit
Our team reviews every corner of your GA4 implementation by hand — from tracking and event structure to conversions, attribution, data quality, and compliance.
03
Findings & Fixes Plan
You’ll receive a detailed report that breaks down what’s working, what’s broken, and what’s missing — with clear explanations and prioritized recommendations for fixing it all.
04
Review Call
We’ll walk you through the findings on a live call, answer your questions, and align on what matters most to your team.
05
Optional Fix Implementation
Want us to take care of the fixes? We can implement the changes for you — or hand them off with clear, developer-friendly instructions.
06
Final Validation & Wrap-Up
After any fixes, we validate everything to make sure it's working as expected. You’ll leave with clean data and clear confidence in your analytics.
Packages and Pricing
Basic Audit
Foundational data clarity for small teams or lean websites
Starting at:
$750
We will review your GA4 configuration to ensure it includes the essential components needed for accurate, reliable reporting.
Core GA4 settings review – including stream configuration, data retention, bot filtering, referral exclusions, and internal traffic filters.
Essential data health assessments – valuable for teams running Paid Media, SEO, or CRO, helping ensure foundational GA4 data remains trustworthy.
Campaign & traffic attribution basics – high-level review of UTM usage, default channel groupings, and GA4 source/medium data.
Conversion configuration check – confirm key events are being captured and marked correctly in GA4.
Privacy & compliance scan – quick audit to ensure PII isn’t being collected and that consent settings are in place.
Standard Audit
A detailed audit designed to improve tracking reliability and unlock better insights
Starting at:
$1,500
This tier includes everything from the Basic audit, plus deeper technical and strategic evaluation across your measurement framework.
Comprehensive event tracking audit – review up to 30 custom events, validate enhanced measurement, assess naming structure, and check for event duplication or missing parameters.
Conversion & funnel review – ensure high-priority actions are properly tracked as conversions and aligned to business goals.
Campaign tracking & attribution audit – in-depth review of UTM tagging strategy, channel grouping logic, and source/medium integrity.
Custom dimensions & user properties – evaluate usage of custom definitions and surface underutilized reporting opportunities.
GTM snapshot audit – check firing conditions and structure of key GA4 tags.
Advanced Audit
For complex websites, eCommerce businesses, or organizations using server-side tagging
Starting at:
$3,000
Our most in-depth audit provides a full technical teardown of your GA4 and GTM implementation, ensuring advanced tracking setups are working as intended and ready to scale.
Full GTM container review – analyze all GA4-related tags, triggers, and variables, and evaluate tag-firing logic and consistency across environments.
E-commerce tracking audit – validate add-to-cart, checkout, purchase, and refund events; ensure product and revenue data aligns with your business systems.
Custom schema & dataLayer audit – review how events and parameters are pushed to the dataLayer and consumed by GA4.
Server-side GA4/GTM review – if applicable, assess the structure and routing of server-side event data.
Consent Mode & regulatory compliance – evaluate advanced privacy settings and consent mode configuration.
Popular Add-Ons
Enhance your audit with targeted add-ons designed to go deeper into what matters most to your business.
Ecommerce Tracking Audit
$750
If you’re running an online store, it’s critical that your eCommerce tracking is accurate and complete. With this add-on, we’ll assess whether your GA4 setup is correctly capturing every key transaction event — from add-to-cart actions and checkout steps to purchases and refunds.
We’ll validate product and revenue data accuracy, check the integrity of your dataLayer (if applicable), and confirm that GA4 and Google Ads are correctly aligned for conversion tracking.
Privacy and Compliance
$750
This add-on provides an in-depth look at your privacy and consent setup to ensure you’re meeting today’s regulatory standards. We’ll evaluate how your cookie banner interacts with GA4, verify your Consent Mode configuration, and check for common privacy missteps like PII collection or missing IP anonymization.
You’ll get clear guidance on how to adjust your implementation for GDPR, CCPA, and other compliance frameworks.
Custom Event Setup
Contact Us for Pricing
When your business relies on tracking interactions beyond standard page views, custom events become essential. This service lets us scope and implement new GA4 events based on your site’s specific needs — such as tracking button clicks, form submissions, video plays, or other high-value user actions.
We’ll configure event parameters, tag everything correctly in GTM (or directly in code), and set up conversions where needed.
Related Services
GA4 Training & Workshops
Build confidence in GA4 with personalized training designed for your team.
Whether you’re new to GA4 or want to get more value from your current setup, our training sessions are designed to meet you where you are. We offer tailored 1:1 or small group sessions that focus on practical skills, real examples, and the specific use cases that matter most to your business.
🧑💻 1:1 Training Sessions – $250/hour
These private, hands-on sessions are perfect for marketers, founders, or analysts who want direct guidance. We’ll walk through your GA4 property together, answer your questions, and help you get clarity on reporting, event tracking, audiences, or any other challenge you’re facing.
All sessions are recorded and include a custom follow-up resource with key takeaways and next steps.
👥 Small Group Workshops – Starting at $500
Ideal for in-house marketing teams, agencies, or client-facing teams who want to build shared knowledge. We’ll design a focused session (or series) based on your goals — whether that’s building reports in GA4, understanding attribution, aligning marketing and analytics teams, or just making sense of the new interface.
Workshops can be delivered virtually or in person (if local), and are customized with real data examples from your GA4 account.
📚 Sample Topics We Can Cover:
How to build GA4 reports that actually answer your marketing questions
Understanding events, parameters, and conversions (and when to use each)
Cleaning up your traffic source data and UTM strategy
Navigating the GA4 interface with confidence
Connecting GA4 to Google Ads, BigQuery, or Looker Studio
“What changed from Universal Analytics?” — a transition-focused primer
✅ All Training Sessions Include:
Pre-session intake form to understand your goals
Live walkthrough of your GA4 account (no fake demos)
Q&A time built in — we encourage curiosity
Session recording + recap document delivered afterward
Fractional Marketing Analytics Support
Ongoing analytics leadership without the overhead of a full-time hire.
For growing teams, the knowledge of how your GA4 setup works is often locked inside one developer’s head — or worse, lost entirely when people leave. Our fractional analytics service gives you access to a trusted partner who can own your analytics strategy, implement best practices, and keep your tracking infrastructure aligned with your marketing goals.
🤝 What’s Included:
Hands-on GA4 and GTM support — from event tracking to report setup and optimization
Strategic measurement planning — ensuring you’re tracking the right things for your business goals
Stakeholder alignment — we bridge the gap between marketers, developers, and execs
Ongoing data validation — so you can trust your numbers month after month
Proactive support for GA4 changes — stay ahead of updates, sunset policies, and platform shifts
💼 Ideal For:
Marketing teams without in-house analytics expertise
Agencies who want white-label analytics help
Startups who’ve outgrown their GA4 setup but aren’t ready to hire full-time
CMOs and Growth Leads who want clean dashboards, not messy data
📅 Engagement Options: from $1,250/mo
Monthly retainer: Starting at $1,250/month
Includes up to 10 hours of strategic + technical supportQuarterly support blocks: Scoped projects or advisory retainers
On-call analytics partner: Optional Slack/Asana/Notion integration for seamless collaboration
Why Clients Love This:
No single point of failure in your analytics stack
Someone to turn to when GA4 breaks, changes, or just gets weird
A proactive approach that keeps your data clean and useful
More affordable than hiring a senior analytics lead
About Dataspace Digital
We’re a small but mighty digital marketing agency based in Chicago, built on the belief that smart strategy and clear communication drive real results. Our team of experienced consultants partners closely with businesses to understand their unique challenges and craft solutions that actually make a difference. No fluff, no gimmicks—just thoughtful, effective marketing tailored to your goals.
Let's create a flourishing business together
When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!