Andrew O'Neil

iOS 26 Update: How Apple’s Tracking Changes Impact Google Ads & What to Do Now

iOS 26: How Apple’s Latest Update Impacts Google Ads Tracking — And What You Should Do Now Apple has once again shaken up the digital marketing landscape. With the release of iOS 26, Safari introduces new protections that directly affect how marketers and advertisers track user behavior. One of the biggest changes? Safari is starting

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Google Tag Manager April 10 Update: How to Fix the New Google Tag Requirement

Google Tag Manager’s April 10 Update: What You Need to Know and How to Stay Compliant Starting April 10, 2025, Google has rolled out a major change that affects all businesses using Google Tag Manager (GTM). If you’ve noticed a new Google Tag automatically appearing in your GTM container, you’re not alone. In this blog,

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How to Block Internal Traffic in GA4 for Accurate Data Reporting

How to Block Internal Traffic in GA4 for Accurate Data Reporting Step-by-Step Guide to Blocking Internal Traffic in GA4 Google Analytics 4 (GA4) is a powerful tool for tracking website traffic, but if your own visits—and those of your team—are included in the data, your reports can become misleading. Internal traffic can inflate your user

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How to Track HubSpot Form Submissions Using Google Tag Manager

How to Track HubSpot Form Submissions in Google Ads & GA4 (Step-by-Step Guide) If you use HubSpot to track form submissions, you may have encountered issues when trying to track those submissions in Google Ads or Google Analytics 4 (GA4). Unlike traditional forms that redirect users to a thank-you page, HubSpot forms often display an

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